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A specialist education group that develops talent within the experience and hospitality industry is seeking an experienced Business Analyst (Power BI) to join their Marketing and Enrolment Team. This is a critical role for the successful transformation of the team's tech stack into a data lake environment, and for the switch from Tableau to Power BI for Visual Analytics.

The ideal candidate will have at least 5 years in an equivalent role, as well as a comprehensive knowledge of Power BI Reporting, DAX Programming, and Power BI Data Modelling.

You must be able to work under pressure, and have the ability to prioritise adhoc requests. The successful candidate will also be able to verify source data against Power BI dashboards for accuracy.

The key stakeholders for this role are the CRM Specialist, CRM Superusers (Admin, Sales and Paid Digital), and a Data Specialist. This role will form the bridge between the Data Specialist and Analytics Manager.

This is a hybrid role which requires 2 days per week at a London based office.

Main responsibilities

  • Data reconciliation: understand, investigate and correct variances between source data (Salesforce / Data Warehouse) and output data (in excel or Power BI dashboards).
  • Use DAX to extend the analytical capabilities of the data model behind the Power BI Dashboards.
  • Create new and maintain existing excel extracts based on the Data Mart.
  • Visual Analytics: Develop, enhance and optimise Power BI reports and datasets.
  • Audit data on a regular basis to ensure data integrity and quality. Liaise with CRM Manager to investigate issues as they arise.
  • Prepare excel reports based on Analytics Manager’s requests.
  • Acquire data from primary or secondary data sources (marketing channels) and maintain databases/data systems.

Requirements

  • A minimum of 5 years work experience in an equivalent Business Analyst role in an international environment.
  • Expert knowledge of DAX and reporting tool Power BI.
  • Knowledge of Salesforce is preferable.
  • Power BI Data Modelling
  • Power BI DAX Programming Language
  • Power BI Advanced Data Visualisation skills
  • An understanding of performance optimisation in Power BI
  • ETL tool skills preferable.
  • Ability to analyse, reconcile, model and interpret data.
  • Understand requirements and efficiently make recommendations.
  • A methodical and logical approach.
  • Ability to plan work and meet deadlines.
  • Accuracy and attention to detail.
  • Interpersonal and Teamworking skills.
  • An enthusiastic and ambitious attitude to data.
  • Written and verbal communication skills / Fluent in English.
Location: London
Job type: Permanent
Emp type: Full-time
Salary: GBP £50,000.00

A specialist education group that develops talent within the experience and hospitality industry is looking for a Growth Hacker to join their Marketing Team.

In this role, you will be responsible for identifying online and offline initiatives that attract traffic to digital channels, focusing on conversion best practice with the ultimate goal of increasing ROI.

Leading conversion optimisation throughout the lead funnel, you’ll help identify friction and bottlenecks in the overall journey and deliver measurable and actionable results across the company’s digital assets.

The successful candidate will be able to demonstrate expertise in marketing, online strategies, user experience and business development and have experience of successful growth implementations and interventions. You’ll possess skills in web optimisation, sales generation, conversion analysis, and creating sales funnels as well as good knowledge of Google Analytics, Ad Managers, audiences, GTM and implementing A/B testing.

We’re looking for someone who has a passion for problem solving and has a creative yet results driven mindset. You’ll need to be adaptable, curious and confident in your ability to drive change.

Main responsibilities

  • Conceive, develop, and execute measurable and actionable tests on the company's various digital assets (Applicant portal, nurture streams, landing pages, offline event…) to increase conversion rates, UX, accurate tracking and ultimately contribute to greater ROI of our investment.
  • Foster a testing culture to constantly optimise digital campaigns; collaborate with multi-functional teams to generate and execute new test ideas.
  • Effectively communicate test results and next steps to the various stakeholders.
  • Anticipate customer needs and promote a culture of continuous improvement by prioritizing tests and technological integration.
  • Manage the entire testing process, including prioritization, requirements analysis, implementation, measurement, and recommendation of next steps.
  • Analyze test results and propose optimisations to achieve objectives.
  • Create holistic dashboards by importing data from different sources, for periodic analysis for the internal team and for presentations to the rest of the organization.

Requirements

Experience

  • 1- 3 years’ experience in a growth hacking or CRO role.
  • A portfolio of successful growth implementations and interventions.
  • Expertise in marketing, online strategies, user experience, and business development.
  • Bachelor’s Degree required; graduate degree preferred.
  • Experience of working with Agile development teams a plus.
  • Experience with Salesforce a plus.
  • Good knowledge of Google Analytics, Ad Managers, audiences and GTM.
  • Experience in implementing and running A/B Test campaigns.

Knowledge and skills

  • Analytical, data driven.
  • Ability to multi-task and work with deadlines.
  • Skilled at web optimization, sales generation, conversion analysis, and creating sales funnels.
  • Good communication, and ability to interact with all levels of the organization, including end users and technical resources / good Interpersonal skills.
  • Familiarity with A/B tests and multivariate.
  • Knowledge of various growth-hacking tools, such as automation and campaign monitoring platforms (smartly, Datorama).

Personal attributes

  • Passion for problem solving.
  • Creative, problem-solving, and results-driven mindset.
  • An adaptable, iterative thinker who is constantly learning.
  • Curious, innovative, and confident in your abilities to drive change.
  • Driven by targets and at ease in a commercially driven organisation.
Location: London
Job type: Permanent
Emp type: Full-time
Salary: GBP £50,000.00

We are looking for an experienced Campaign Manager to join a well-established digital marketing agency and work with some of the world's biggest brands.

The successful candidate will be responsible for the successful delivery of creative and effective CRM campaigns which will influence customer behaviour, leading to unrivalled ROI. You will be expected to apply your CRM knowledge, customer-centric mindset and campaign technical expertise, to ensure projects are successful and profitable.

You should have an in-depth understanding of client strategies and data objectives related to CRM projects, as well as an understanding of budget and commercials attached to campaigns. You should also have a good understanding of the capabilities and requirements of CRM tool(s) and marketing platform(s).

Main Responsibilities

Responsibilties include segmenting data, setting up campaign flows, carrying out quality assurance, identifying and fixing bugs, and proactively monitoring the agency's platforms and servers. You will also be responsible for translating customer journeys and flow diagrams up to and including mid-level into campaigns within the CRM tool, as well as integrating personalised content and offers into your campaign designs.

Other responsibilities include:

  • Demonstrating the ability to think laterally, identifying opportunities for improvements to deliver more effective campaigns.
  • Taking ownership of your projects from a campaign perspective.
  • Demonstrating a good understanding of budget and commercials attached to campaign projects.
  • Understanding client's relational database structures, customer data and attributes used for your campaigns.
  • Understanding the capabilities and requirements of the CRM tool(s) and marketing platform(s) used in your projects, enabling you to develop campaigns up to mid-level with minimal input required from senior colleagues.
  • Translating customer journeys and flow diagrams up to and including mid-level into campaigns within the CRM tool.
  • Integrating appropriately personalised content and offers, using third party systems and data where required, successfully in to your campaign designs.
  • Uploading and testing Emails, SMS, Push with dynamic variants where required, for your campaign projects without bugs or errors.

Requirements

  • Experience in using Braze, Adobe Campaign Classic/Standard or a similar CRM platform is essential.
  • Good understanding of Email, web, push, app (detailed knowledge about customer behaviour & sufficient knowledge of User Experience to ensure solutions are workable).
  • Understanding of customer lifecycles and journeys.
  • A good understanding of affinity, loyalty, handling customer data.
  • Good knowledge of the marketing technology landscape.
  • Well organised and great attention to detail.
  • Skilled in the use of MarTech software required for client projects; ability to use HTML editors and data flow software (e.g. Visio).
  • Motivated to meet deadlines, as well as meet the highest standards - take responsibility for your own work, projects and deadlines.
  • Competent use of internal software: Harvest, Trello, Forecast, etc. as well as Microsoft Office (or Google equivalents).

Benefits

  • Hybrid environment
  • 25 days’ annual leave plus a day off on your birthday, increasing by 1 day per annum at each year anniversary up to 30 days, plus bank holidays
  • Summer and Christmas hours – finish 2.5 hours early one Friday per month in June, July, August and December
  • Contributory company pension 4% employee 3% employer of total pay through salary sacrifice, escalating 1% each year following your 2nd anniversary, up to 8% employer contribution
  • Bupa dental care
  • Vitality health insurance
  • Lots of social events, including Summer and Christmas parties
  • Cycle to work scheme
  • Employee Assistance Programme offered by Assured Health
Location: Bristol
Job type: Permanent
Emp type: Full-time
Salary: GBP £45,000.00

A leading digital marketing agency, working with industry-leading brands such as Disney and McDonalds, is searching for a Campaign Executive to join their team.

The role will be essential for supporting the deployment of CRM campaigns and journeys on behalf of their clients, working alongside a team of experts that are using enterprise-level marketing technology platforms across multiple digital channels.

As an Executive, you will be a key part of a cross-functional client hub, taking a hands-on approach in their mission to create cutting-edge digital customer experiences and deliver exceptional campaigns.

You will be responsible for carrying out quality assurance on a high volume of campaigns to ensure that the right audiences are targeted, and tests are delivered to guarantee accuracy. As the gatekeeper, you will guarantee that all campaigns adhere to the highest quality assurance standards, and that projects progress on time, in the correct priority and according to an agreed schedule of work.

You will also be in charge of assessing upcoming workloads, resolving scheduling conflicts and aiding the team to improve their processes and efficiencies.

Main Responsibilities

  • Work closely with the Hub Team to understand campaigns, objectives, reporting requirements and dynamic content/ variable data.
  • Ensure projects are delivered on time in accordance with an agreed schedule of work.
  • Create multi channel campaigns in the CRM tool.
  • Upload HTML emails and/or push communications and sending tests.
  • Quality assurance for campaign builds prior to deployment.
  • Continually review and update the process to minimise errors and ensure accuracy and efficiencies.
  • Proactively work with the team to monitor workload and priorities.
  • Support the Campaign Manager in setting time and cost estimations for Client Services.

Requirements

Essential

  • Excellent attention to detail and ability to work swiftly where time pressures exist.
  • The ability to manage a high volume of work, to understand and spot issues early.
  • A proactive approach - come to the table with solutions, a positive mind-set with problem solving abilities.
  • Good communication skills - written and verbal so that any feedback is clear and understood.
  • Day to day self-management of commitments and priorities, as well as accurate reporting on project delivery to the Hub team manager.
  • A proactive mind-set, ability to share your ideas and flag your concerns.

Nice to have

  • Good understanding of customer lifecycle and data driven campaigns.
  • An understanding of relational databases.
  • Any knowledge or experience on Braze / Adobe Campaign / Salesforce Marketing CLoud / Adestra.
  • Good understanding of CRM and Marketing Automation tools.
  • Experience working with Trello and Harvest (our internal project mgt systems but we will provide full training as part of onboarding).

Benefits

  • 25 days’ annual leave, plus a day off on your birthday
  • Summer and Christmas hours – finish 2.5 hours early one Friday per month in June, July, August and December
  • Contributory company pension 4% employee 3% employer of total pay through salary sacrifice
  • Lots of social events, including Summer and Christmas parties
  • Cycle to work scheme
  • Employee Assistance Programme offered by Assured Health
  • IPA Membership
  • Bristol Creative Industries Membership
Location: Bristol
Job type: Permanent
Emp type: Full-time
Salary: GBP £35,000.00

We are looking for a passionate and experienced Insight Analyst to join a Data and Strategy Team within a leading digital marketing agency with ambitious plans.  Their clients include global brands such as Disney and McDonald’s.

This is a critical role as you will be part of a team that focuses on providing high quality campaign reporting and analysis for clients. You will collaborate with Client Services and Strategy Teams to create and test campaigns, report on KPIs, and develop frameworks of how this is communicated to stakeholders.

You will have the opportunity to work in a hybrid environment with 3 days in the office in central Bristol and 2 days remote.

You will be joining a company that is committed to creating a diverse and inclusive environment and is proud to be an equal opportunity employer.

If you are passionate about data and analytics and are looking for an opportunity to make a difference, we would love to hear from you.

Main Responsibilities

Campaign Reporting

  • Being the voice of analytics in the production and evaluation of CRM campaigns.
  • Recommending appropriate control group methodologies.
  • Producing efficient, easy to read code to export data into reporting tools.
  • Scheduling reports using the appropriate software.
  • Maintaining the highest standard of data quality through subject expertise and spot checks.
  • Working with developers to automate ongoing reports.

Campaign Analysis

  • A/B variant testing.
  • Creation of insight packs for campaigns.
  • Involved in the delivery of campaign analysis, from brief to presentation.
  • Presenting results to stakeholders of all seniority, with leadership support.
  • Constructing analytical briefs from face-to-face meetings and written questions.
  • Overlaying a commercial lens to the results, what do the results mean for the business?
  • Creating engaging content that distils the relevant insights in a concise manner.

Ad-Hoc

  • Targeting for campaign selections.
  • Actively seeking opportunities for the business to add value through analytics.
  • Keeping afloat of the latest analytics and machine learning techniques.
  • Playing a key role in implementing new technologies and analytical methods.

Requirements

  • Commercially aware - demonstrate an understanding of how insight can impact the bottom line.
  • Self-starter - can deliver a project from start to finish with appropriate support.
  • Deadline driven – factors in what’s needed vs. the time available.
  • Strong communicator - both written and verbal.
  • Attention to detail – confident in the insight they’re presenting.
  • Curiosity – always asking why.
  • Flexible – able to respond at short notice if the client’s need changes.
  • Enthusiasm - an interest in the latest analytical and machine learning techniques.

Skills

  • Experience of data visualisation and all things reporting.
  • Knowledge of control group/fallow cell methodologies.
  • Experience of working with retail datasets.
  • Direct marketing analytics experience.
  • 2+ years’ SQL coding experience (MySQL or equivalent).
  • 2+ years’ experience of reporting using one of Data Studio, Tableau, Power BI.
  • R/python experience preferable but not essential.
  • Previous agency background a plus.
  • Segmentation experience a bonus

Benefits

  • Hybrid environment – 3 days in our central Bristol office / 2 days remote.
  • 25 days’ annual leave plus a day off on your birthday, increasing by 1 day per annum at each year anniversary up to 30 days, plus bank holidays.
  • Summer and Christmas hours – finish 2.5 hours early one Friday per month in June, July, August and December.
  • Contributory company pension 4% employee 3% employer of total pay through salary sacrifice, escalating 1% each year following your 2nd anniversary, up to 8% employer contribution.
  • Bupa dental care.
  • Vitality health insurance.
  • Lots of social events, including summer and Christmas parties.
  • Cycle to work scheme.
  • Employee Assistance Programme offered by Assured Health.
  • IPA Membership.
  • Bristol Creative Industries Membership.

All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability or age.

Location: Bristol
Job type: Permanent
Emp type: Full-time
Salary: GBP £45,000.00