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A leading European software publisher is looking for a B2B Marketing Campaign Automation Manager to develop and manage campaign activity and drive new business. They’re looking for someone who can take ownership and utilise account-based marketing activity to identify and nurture potential new accounts, turning them into qualified sales opportunities.

You will collaborate with colleagues to optimise resources and ensure quality and consistency of all marketing communications. You will also be responsible for developing KPIs, dashboards, and processes that evaluate and enhance campaign performance and lead quality, refining and continuously improving these metrics.

This is a hybrid role requiring 1 day a week in the office.

The company has over 8,000 employees, 2,000 partners, and more than 700,000 customers across the globe. They were recognised among the 100 most innovative European companies by Forbes magazine. In the UK, they have established a large customer base within corporate hospitality. Their vision is to expand the success of their solutions into the UK’s retail sector.

Main responsibilities

  • Develop marketing campaigns and associated workflow processes across multiple marketing channels for the nurturing of targeted new business opportunities.
  • Take ownership and responsibility of the new business marketing campaign process.
  • Ensure high levels of customer satisfaction and experience by setting appropriate expectations within the marketing engagement with targeted new business accounts.
  • Refine and continue to enhance the account-based marketing engagement approach to ensure continued success.
  • Work effectively with the Content Manager to plan and ensure efficient use of content resources within the appropriate campaign content strategy.
  • Take a pro-active role in the identification of target markets, development of campaigns and marketing messages for the optimisation of the marketing and sales processes.
  • Achieve marketing outcome objectives.
  • Provide all necessary support and assistance to the sales opportunity to sales / pre-sales, to ensure the best sales outcome is achieved.
  • Support Company Brand Management and PR development and initiatives.
  • Liaise with centralised marketing, technical and product development to ensure quality, delivery and consistency of marketing communications.
  • Working with the Content manager to create emails and landing pages.
  • Develop KPIs, dashboards, and processes that measure, refine, and continuously improve lead quality, velocity, and conversion rates.
  • Track full funnel marketing metrics and provide recommendations for program and campaign investments based on performance and conversion rates.

Requirements

  • Educated to a high standard / degree level (preferred) / marketing relevant qualification.
  • Relevant or related retail sector experience (desirable).
  • Substantial experience of B2B digital marketing environment.
  • Knowledge and extensive experience of Automated Marketing and CRM platforms (Pardot / Salesforce desirable).
  • Demonstrable B2B Campaign management experience.
  • Proven track record in selling high value business software, systems or consultancy services.
  • Can demonstrate success in ABM campaigns, leading to new customer accounts.
  • Previous experience and knowledge of ABM processes with the ability to instigate, develop and configure an ABM campaign from scratch. 
  • Good understanding of a decision-making unit (DMU) and function within a corporate environment.
  • Ability to communicate effectively with all stakeholder levels with strong presentational skills.
  • Has a good understanding of the prospect to customer journey.
  • Good understanding of business principles, commercial functions and processes.
  • Able to work independently and as part of an integrated member of the team.
  • Confidence to analyse, understand and challenge thinking and processes in marketing campaigns and outcomes.
  • Highly organised, self-motivated with determination to succeed.
  • Intensity works on initiative with focus and discipline.
  • Fully IT / Computer / Technology literate.
  • Dynamic, energetic and driven.

Benefits

  • Salary of up to £60k depending on experience.
  • Up to £10,000 p/a performance-based bonus.
  • Company pension.
  • 20 days holiday (+ bank holidays) increasing to 25 days with long service.
Location: South West
Job type: Permanent
Emp type: Full-time
Salary: GBP £60,000.00

A specialist education group that develops talent within the experience and hospitality industry is seeking an experienced Business Analyst (Power BI) to join their Marketing and Enrolment Team. This is a critical role for the successful transformation of the team's tech stack into a data lake environment, and for the switch from Tableau to Power BI for Visual Analytics.

The ideal candidate will have at least 5 years in an equivalent role, as well as a comprehensive knowledge of Power BI Reporting, DAX Programming, and Power BI Data Modelling.

You must be able to work under pressure, and have the ability to prioritise adhoc requests. The successful candidate will also be able to verify source data against Power BI dashboards for accuracy.

The key stakeholders for this role are the CRM Specialist, CRM Superusers (Admin, Sales and Paid Digital), and a Data Specialist. This role will form the bridge between the Data Specialist and Analytics Manager.

This is a hybrid role which requires 2 days per week at a London based office.

Main responsibilities

  • Data reconciliation: understand, investigate and correct variances between source data (Salesforce / Data Warehouse) and output data (in excel or Power BI dashboards).
  • Use DAX to extend the analytical capabilities of the data model behind the Power BI Dashboards.
  • Create new and maintain existing excel extracts based on the Data Mart.
  • Visual Analytics: Develop, enhance and optimise Power BI reports and datasets.
  • Audit data on a regular basis to ensure data integrity and quality. Liaise with CRM Manager to investigate issues as they arise.
  • Prepare excel reports based on Analytics Manager’s requests.
  • Acquire data from primary or secondary data sources (marketing channels) and maintain databases/data systems.

Requirements

  • A minimum of 5 years work experience in an equivalent Business Analyst role in an international environment.
  • Expert knowledge of DAX and reporting tool Power BI.
  • Knowledge of Salesforce is preferable.
  • Power BI Data Modelling
  • Power BI DAX Programming Language
  • Power BI Advanced Data Visualisation skills
  • An understanding of performance optimisation in Power BI
  • ETL tool skills preferable.
  • Ability to analyse, reconcile, model and interpret data.
  • Understand requirements and efficiently make recommendations.
  • A methodical and logical approach.
  • Ability to plan work and meet deadlines.
  • Accuracy and attention to detail.
  • Interpersonal and Teamworking skills.
  • An enthusiastic and ambitious attitude to data.
  • Written and verbal communication skills / Fluent in English.
Location: London
Job type: Permanent
Emp type: Full-time
Salary: GBP £50,000.00

A specialist education group that develops talent within the experience and hospitality industry is looking for a Growth Hacker to join their Marketing Team.

In this role, you will be responsible for identifying online and offline initiatives that attract traffic to digital channels, focusing on conversion best practice with the ultimate goal of increasing ROI.

Leading conversion optimisation throughout the lead funnel, you’ll help identify friction and bottlenecks in the overall journey and deliver measurable and actionable results across the company’s digital assets.

The successful candidate will be able to demonstrate expertise in marketing, online strategies, user experience and business development and have experience of successful growth implementations and interventions. You’ll possess skills in web optimisation, sales generation, conversion analysis, and creating sales funnels as well as good knowledge of Google Analytics, Ad Managers, audiences, GTM and implementing A/B testing.

We’re looking for someone who has a passion for problem solving and has a creative yet results driven mindset. You’ll need to be adaptable, curious and confident in your ability to drive change.

Main responsibilities

  • Conceive, develop, and execute measurable and actionable tests on the company's various digital assets (Applicant portal, nurture streams, landing pages, offline event…) to increase conversion rates, UX, accurate tracking and ultimately contribute to greater ROI of our investment.
  • Foster a testing culture to constantly optimise digital campaigns; collaborate with multi-functional teams to generate and execute new test ideas.
  • Effectively communicate test results and next steps to the various stakeholders.
  • Anticipate customer needs and promote a culture of continuous improvement by prioritizing tests and technological integration.
  • Manage the entire testing process, including prioritization, requirements analysis, implementation, measurement, and recommendation of next steps.
  • Analyze test results and propose optimisations to achieve objectives.
  • Create holistic dashboards by importing data from different sources, for periodic analysis for the internal team and for presentations to the rest of the organization.

Requirements

Experience

  • 1- 3 years’ experience in a growth hacking or CRO role.
  • A portfolio of successful growth implementations and interventions.
  • Expertise in marketing, online strategies, user experience, and business development.
  • Bachelor’s Degree required; graduate degree preferred.
  • Experience of working with Agile development teams a plus.
  • Experience with Salesforce a plus.
  • Good knowledge of Google Analytics, Ad Managers, audiences and GTM.
  • Experience in implementing and running A/B Test campaigns.

Knowledge and skills

  • Analytical, data driven.
  • Ability to multi-task and work with deadlines.
  • Skilled at web optimization, sales generation, conversion analysis, and creating sales funnels.
  • Good communication, and ability to interact with all levels of the organization, including end users and technical resources / good Interpersonal skills.
  • Familiarity with A/B tests and multivariate.
  • Knowledge of various growth-hacking tools, such as automation and campaign monitoring platforms (smartly, Datorama).

Personal attributes

  • Passion for problem solving.
  • Creative, problem-solving, and results-driven mindset.
  • An adaptable, iterative thinker who is constantly learning.
  • Curious, innovative, and confident in your abilities to drive change.
  • Driven by targets and at ease in a commercially driven organisation.
Location: London
Job type: Permanent
Emp type: Full-time
Salary: GBP £50,000.00

An education group that specialises in hospitality management is looking for an experienced Digital Analyst to join their Digital Marketing Team and play a key role in digital demand generation activities.

As a Digital Analyst, you will employ a data-driven approach to optimise campaigns and channel spend efficiency. Through deep analysis of campaign reports and insights, you will work to increase demand and lead generation.

The successful candidate will work closely with the Digital Marketing, Paid Media, CRM & Marketing Automation, and Web SEO teams to ensure strategic, user-focused decision making. You will support these teams in effectively planning, tracking and measuring campaign activities from various data sources, including social media, email marketing, website and SEO.

Additionally, you will provide insight, via A/B testing and analysis, to support their enrolment funnel through various stages of the student journey.

Main responsibilities

  • Provide objective and transparent analysis of our digital campaign’s performance, using proven methodologies in identifying areas for improvement.
  • To work closely with regions to identify market insight needs and local intel.
  • Measure and report campaign performance against enrolment targets.
  • Monitor keyword search trends, best practices to identify new growth opportunities
  • Run tests, collect, analyse data to obtain the highest return on investment in paid search.
  • Monitor, analyse, and optimize paid media campaigns using adequate data management platform.
  • Analyse paid and organic performances to fine tune our campaign performances and relevant search terms.
  • Work in an agile environment with digital colleagues to ensure that tests and tracking are configured correctly for reporting and optimisation.
  • Present and share regular data insight during digital marketing and sales meetings contributing to improve the overall intake perspectives whenever required.
  • Monitor competitive moves on the digital landscape (paid and organic).
  • Keep channel attribution model up to date through insight gathering of both online and offline touchpoints.

Requirements

Education

  • 1-3 years' experience in digital marketing as Digital or Paid Media analyst Bachelor’s Degree required; graduate degree preferred.

Experience

Essential

  • -Strong knowledge and experience supporting a wide range of marketing tactics including digital Lead generation, Web, SEO, paid advertising.
  • Advanced understanding of Google Analytics, paid media, channel attribution and other digital analysis tools.
  • Strong experience of producing analysis from a variety of digital data sources (Including Google Analytics, email automation marketing, paid media social & search) to adequately inform decision making.
  • Experience with digital sales lead generation and funnel optimisation
  • Experience in elaborating complex media plan mixing different type of activity (Demand Gen, Lead Gen, Nurture).
  • Used tools for bid management and A/B testing

Desirable

  • Previous technical experience with Salesforce CRM
  • Experience in using Datorama, Power BI or similar BI tools to extract and analyse data.
  • Understanding of data management principles including CRM, CMS, API, data warehousing and journey planning.
  • Experience in lead generation, ideally in the education vertical
  • Experience in Agile Development and convenience to work in iterative processes

Knowledge and skills

  • Can effectively communicate technicalities to a non tech savvy audience.
  • -Ability in identifying and analysing data and translating it into actionable insights, to both technical and non-technical audiences.
  • -Understanding and use of Google Analytics, Salesforce or similar CRM tool, Google Tag Manager, Marketing Automation /omnichannel platforms and Power BI.
  • -Ability to influence key stakeholders through interpersonal skills and verbal / written
  • communication.
  • Experimental mindset to promote innovation and take on initiatives.
  • -To be comfortable in using our digital marketing tech infrastructure including CRM, marketing automation / omnichannel, GA, Digital analytics reporting and CMS platforms.

Personal attributes

  • Precise and detail oriented.
  • Resourceful, team-player, open-minded, flexible and pro-active.
  • Good interpersonal and communication skills.
  • Natural troubleshooting skills.
  • Excellent organisational and project management skills, proven ability to project plan
  • and meet key milestones and manage own workload.
  • Strong analytical skills and metric driven with experience in developing marketing metrics.
  • Commercial Mindset.
  • Ability to work in a global and multicultural environment.
Location: London
Job type: Permanent
Emp type: Full-time
Salary: GBP £45,000.00

We are looking for an experienced Campaign Manager to join a well-established digital marketing agency and work with some of the world's biggest brands.

The successful candidate will be responsible for the successful delivery of creative and effective CRM campaigns which will influence customer behaviour, leading to unrivalled ROI. You will be expected to apply your CRM knowledge, customer-centric mindset and campaign technical expertise, to ensure projects are successful and profitable.

You should have an in-depth understanding of client strategies and data objectives related to CRM projects, as well as an understanding of budget and commercials attached to campaigns. You should also have a good understanding of the capabilities and requirements of CRM tool(s) and marketing platform(s).

Main Responsibilities

Responsibilties include segmenting data, setting up campaign flows, carrying out quality assurance, identifying and fixing bugs, and proactively monitoring the agency's platforms and servers. You will also be responsible for translating customer journeys and flow diagrams up to and including mid-level into campaigns within the CRM tool, as well as integrating personalised content and offers into your campaign designs.

Other responsibilities include:

  • Demonstrating the ability to think laterally, identifying opportunities for improvements to deliver more effective campaigns.
  • Taking ownership of your projects from a campaign perspective.
  • Demonstrating a good understanding of budget and commercials attached to campaign projects.
  • Understanding client's relational database structures, customer data and attributes used for your campaigns.
  • Understanding the capabilities and requirements of the CRM tool(s) and marketing platform(s) used in your projects, enabling you to develop campaigns up to mid-level with minimal input required from senior colleagues.
  • Translating customer journeys and flow diagrams up to and including mid-level into campaigns within the CRM tool.
  • Integrating appropriately personalised content and offers, using third party systems and data where required, successfully in to your campaign designs.
  • Uploading and testing Emails, SMS, Push with dynamic variants where required, for your campaign projects without bugs or errors.

Requirements

  • Experience in using Braze, Adobe Campaign Classic/Standard or a similar CRM platform is essential.
  • Good understanding of Email, web, push, app (detailed knowledge about customer behaviour & sufficient knowledge of User Experience to ensure solutions are workable).
  • Understanding of customer lifecycles and journeys.
  • A good understanding of affinity, loyalty, handling customer data.
  • Good knowledge of the marketing technology landscape.
  • Well organised and great attention to detail.
  • Skilled in the use of MarTech software required for client projects; ability to use HTML editors and data flow software (e.g. Visio).
  • Motivated to meet deadlines, as well as meet the highest standards - take responsibility for your own work, projects and deadlines.
  • Competent use of internal software: Harvest, Trello, Forecast, etc. as well as Microsoft Office (or Google equivalents).

Benefits

  • Hybrid environment
  • 25 days’ annual leave plus a day off on your birthday, increasing by 1 day per annum at each year anniversary up to 30 days, plus bank holidays
  • Summer and Christmas hours – finish 2.5 hours early one Friday per month in June, July, August and December
  • Contributory company pension 4% employee 3% employer of total pay through salary sacrifice, escalating 1% each year following your 2nd anniversary, up to 8% employer contribution
  • Bupa dental care
  • Vitality health insurance
  • Lots of social events, including Summer and Christmas parties
  • Cycle to work scheme
  • Employee Assistance Programme offered by Assured Health
Location: Bristol
Job type: Permanent
Emp type: Full-time
Salary: GBP £45,000.00

A leading digital marketing agency, working with industry-leading brands such as Disney and McDonalds, is searching for a Campaign Executive to join their team.

The role will be essential for supporting the deployment of CRM campaigns and journeys on behalf of their clients, working alongside a team of experts that are using enterprise-level marketing technology platforms across multiple digital channels.

As an Executive, you will be a key part of a cross-functional client hub, taking a hands-on approach in their mission to create cutting-edge digital customer experiences and deliver exceptional campaigns.

You will be responsible for carrying out quality assurance on a high volume of campaigns to ensure that the right audiences are targeted, and tests are delivered to guarantee accuracy. As the gatekeeper, you will guarantee that all campaigns adhere to the highest quality assurance standards, and that projects progress on time, in the correct priority and according to an agreed schedule of work.

You will also be in charge of assessing upcoming workloads, resolving scheduling conflicts and aiding the team to improve their processes and efficiencies.

Main Responsibilities

  • Work closely with the Hub Team to understand campaigns, objectives, reporting requirements and dynamic content/ variable data.
  • Ensure projects are delivered on time in accordance with an agreed schedule of work.
  • Create multi channel campaigns in the CRM tool.
  • Upload HTML emails and/or push communications and sending tests.
  • Quality assurance for campaign builds prior to deployment.
  • Continually review and update the process to minimise errors and ensure accuracy and efficiencies.
  • Proactively work with the team to monitor workload and priorities.
  • Support the Campaign Manager in setting time and cost estimations for Client Services.

Requirements

Essential

  • Excellent attention to detail and ability to work swiftly where time pressures exist.
  • The ability to manage a high volume of work, to understand and spot issues early.
  • A proactive approach - come to the table with solutions, a positive mind-set with problem solving abilities.
  • Good communication skills - written and verbal so that any feedback is clear and understood.
  • Day to day self-management of commitments and priorities, as well as accurate reporting on project delivery to the Hub team manager.
  • A proactive mind-set, ability to share your ideas and flag your concerns.

Nice to have

  • Good understanding of customer lifecycle and data driven campaigns.
  • An understanding of relational databases.
  • Any knowledge or experience on Braze / Adobe Campaign / Salesforce Marketing CLoud / Adestra.
  • Good understanding of CRM and Marketing Automation tools.
  • Experience working with Trello and Harvest (our internal project mgt systems but we will provide full training as part of onboarding).

Benefits

  • 25 days’ annual leave, plus a day off on your birthday
  • Summer and Christmas hours – finish 2.5 hours early one Friday per month in June, July, August and December
  • Contributory company pension 4% employee 3% employer of total pay through salary sacrifice
  • Lots of social events, including Summer and Christmas parties
  • Cycle to work scheme
  • Employee Assistance Programme offered by Assured Health
  • IPA Membership
  • Bristol Creative Industries Membership
Location: Bristol
Job type: Permanent
Emp type: Full-time
Salary: GBP £35,000.00

A well-known global electronics company renowned for its innovation is seeking CRM Adobe Marketing Manager to help put data at the heart of marketing decision making, improving the ability to mine insights, personalise communication, and make messaging more relevant.

This role will support and implement the CRM Strategy as you manage, own and be responsible for driving innovation, consideration, growth and revenue. You will work within a campaign team, implementing CRM activity to generate awareness and sales through direct to consumer, operator and retail channels.

You will be responsible for ensuring both campaign-based and always-on activity is delivered on time, to budget, and exceeds our sales targets. As a CRM Expert, you will be an ambassador for customer marketing across the wider business, and be ahead of the latest trends across the CRM landscape.

Working closely across the IM team, as well as CRM agencies, you’ll be required to build strong relationships that ensure activity is continually optimised and improved - testing new ideas and initiatives rigorously, and presenting back plans and strategies to both their line manager and internal and external stakeholders.

We are looking for someone who is passionate about the customer, and ideally has experience working for a large brand leading in the digital space, who understands complex and fast moving environments.

The successful candidate will be able to fit seamlessly into the existing team, driving both product & retail activities forward to deliver both a higher quality experience for the customer and sales, enabling to further optimise our activity and technical solutions.

You’ll be joining a thriving, creative and diverse company full of opportunities, great people and an outstanding environment. You will have the opportunity to be a part of innovation that makes a real difference in the lives of millions of people worldwide. You’ll have opportunities for personal and professional development and unrivalled opportunities to learn and grow at every turn.

Main Responsibilities

This role is responsible for the execution of CRM strategy, campaign approach and execution for our IM Division; developing a 360° view of our consumers and owners, and using this data to develop valuable relationships with owners through CRM activities. This covers a number of key pillars:

CDM Strategy & Development

  • Define and deliver the CDM strategy for our IM Division to improve retention and cross-sell revenues.
  • Work with both Global teams (Big Data & CDM) and Divisional Marketing teams to execute effective Customer Marketing activities through Email & Push to improve retention, re-engage lapsed owners, and increase consumer lifetime value.
  • Adhere to the contacts rules of how often we contact our customers and prospects, and for what reason; to sell, retain, inform, capture data.

CDM Campaign Development & Execution

  • Develop and deliver effective CRM activities.
  • Work with our retained CRM Agency to develop contact strategies for each customer segment and promotion.
  • Work with brand and global teams to develop effective messaging and creative that fits with the brand, and will lead to relevant consumer action.
  • Work with our retained CRM Agency to ensure campaigns are deployed to the right audiences, on time and on budget.
  • Ensure campaigns are optimised continually based on data and insight, to improve overall performance for each division.

Lifecycle Marketing

Work alongside the IM Ownership team to better understand the consumer journeys for each, and respective pain points/moments of truth.

Develop effective automated lifecycle marketing across Push and Email, designed to improve the owner experience with Samsung, identify opportunities to cross-sell products, and increase customer lifetime value.

Campaign Reporting

Work together with internal teams to develop insightful and actionable post campaign reporting and analysis; with clear learnings and recommendations to optimise future activity.

Agency Management

  • Act as key liaison with our CRM agency, directing them on projects, ensuring they hit relevant deadlines, and driving for results.
  • Hold agency teams to account to deliver actionable CRM Strategy, developments against our core CRM projects to improve our ability to make our communications more relevant and effective, and ensure operational excellence.

Stakeholder management

Act as a CRM representative within internal meetings, liaising with members of the marketing and product teams on a regular basis. There will also be potential for face-to-face time with executive team members, updating them on key opportunities and seeking relevant approvals.

Skills and experience

  • A customer marketing communications professional who has previously worked in a B2C consumer marketing environment.
  • Proven understanding of best practice customer marketing and routes to market, and be commercially focused whilst putting the customer at the heart of every decision.
  • Have outstanding communication & organizational skills enabling you to work effectively with stakeholders across our business as well as with external agencies
  • B2B CRM experience also a plus.

What else will you need for this role?

  • You will need a good knowledge of both CRM and retail marketing with demonstrable experience hitting commercial objectives - putting the customer at the centre of communications with a strong focus on delivery and attention to detail.
  • You should have working knowledge of CRM tools, a good level of database marketing knowledge and be on top of the latest trends in the industry.
  • Self- reliant, accountable, reliable and most importantly comfortable in a fast moving environment.
  • Be able to present and influence at a senior level.
  • You will be a great team player with leadership qualities, high levels of commitment, aspiration and adaptability.

Key competencies should include

  • A university degree in business, marketing and/or retail.
  • Demonstrable experience working in an operational role requiring technical knowledge and day to day project management skills, with evidence of successfully delivering & executing. marketing campaigns leading to commercial success.
  • Passion for, and experience of working in a CRM role for an ecommerce-centric business or agency.
  • Understanding of the consumer electronics / technology consumer online experience.
  • Demonstrable expertise of digital tools & techniques and developing creative solutions.
  • Proven project management skills - capable of delivering project plans, managing digital schedules across parallel projects.
  • Ability to effectively manage agencies and to work in large cross functional teams.

Benefits

You'll benefit from a competitive pension contribution structure, a number of core benefits provided to offer security in relation to income and healthcare as well as a flexible benefits platform, giving you the choice to select a package to suit your personal circumstances.

Location: London, UK
Job type: Contract
Emp type: Full-time
Pay rate: GBP £400.00

We are looking for a passionate and experienced Insight Analyst to join a Data and Strategy Team within a leading digital marketing agency with ambitious plans.  Their clients include global brands such as Disney and McDonald’s.

This is a critical role as you will be part of a team that focuses on providing high quality campaign reporting and analysis for clients. You will collaborate with Client Services and Strategy Teams to create and test campaigns, report on KPIs, and develop frameworks of how this is communicated to stakeholders.

You will have the opportunity to work in a hybrid environment with 3 days in the office in central Bristol and 2 days remote.

You will be joining a company that is committed to creating a diverse and inclusive environment and is proud to be an equal opportunity employer.

If you are passionate about data and analytics and are looking for an opportunity to make a difference, we would love to hear from you.

Main Responsibilities

Campaign Reporting

  • Being the voice of analytics in the production and evaluation of CRM campaigns.
  • Recommending appropriate control group methodologies.
  • Producing efficient, easy to read code to export data into reporting tools.
  • Scheduling reports using the appropriate software.
  • Maintaining the highest standard of data quality through subject expertise and spot checks.
  • Working with developers to automate ongoing reports.

Campaign Analysis

  • A/B variant testing.
  • Creation of insight packs for campaigns.
  • Involved in the delivery of campaign analysis, from brief to presentation.
  • Presenting results to stakeholders of all seniority, with leadership support.
  • Constructing analytical briefs from face-to-face meetings and written questions.
  • Overlaying a commercial lens to the results, what do the results mean for the business?
  • Creating engaging content that distils the relevant insights in a concise manner.

Ad-Hoc

  • Targeting for campaign selections.
  • Actively seeking opportunities for the business to add value through analytics.
  • Keeping afloat of the latest analytics and machine learning techniques.
  • Playing a key role in implementing new technologies and analytical methods.

Requirements

  • Commercially aware - demonstrate an understanding of how insight can impact the bottom line.
  • Self-starter - can deliver a project from start to finish with appropriate support.
  • Deadline driven – factors in what’s needed vs. the time available.
  • Strong communicator - both written and verbal.
  • Attention to detail – confident in the insight they’re presenting.
  • Curiosity – always asking why.
  • Flexible – able to respond at short notice if the client’s need changes.
  • Enthusiasm - an interest in the latest analytical and machine learning techniques.

Skills

  • Experience of data visualisation and all things reporting.
  • Knowledge of control group/fallow cell methodologies.
  • Experience of working with retail datasets.
  • Direct marketing analytics experience.
  • 2+ years’ SQL coding experience (MySQL or equivalent).
  • 2+ years’ experience of reporting using one of Data Studio, Tableau, Power BI.
  • R/python experience preferable but not essential.
  • Previous agency background a plus.
  • Segmentation experience a bonus

Benefits

  • Hybrid environment – 3 days in our central Bristol office / 2 days remote.
  • 25 days’ annual leave plus a day off on your birthday, increasing by 1 day per annum at each year anniversary up to 30 days, plus bank holidays.
  • Summer and Christmas hours – finish 2.5 hours early one Friday per month in June, July, August and December.
  • Contributory company pension 4% employee 3% employer of total pay through salary sacrifice, escalating 1% each year following your 2nd anniversary, up to 8% employer contribution.
  • Bupa dental care.
  • Vitality health insurance.
  • Lots of social events, including summer and Christmas parties.
  • Cycle to work scheme.
  • Employee Assistance Programme offered by Assured Health.
  • IPA Membership.
  • Bristol Creative Industries Membership.

All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability or age.

Location: Bristol
Job type: Permanent
Emp type: Full-time
Salary: GBP £45,000.00

We are looking for a CRM Campaign Technical Architect to join a leading ecommerce company in the online gift market. With a customer base of over 7 million and over 1,000 employees across the UK, Netherlands, France, Spain, Germany, Norway and Sweden.

As the technical architect for CRM campaigns, you will be responsible for defining reference architectures, drive harmonization, champion simplification and adapt to best practices that are fully integrated solutions in a heterogeneous IT landscape as well as sharing these across the organisation.

You will need to collaborate with key stakeholders from business partners, information architects, enterprise architects, business analysts, and external service providers and provide direction to developers and other technical leads. Additionally, you will need to build business cases and understand the architecture impacts, license models and the underlying business value and needs that drive the technology. This role requires strong ownership and the ability to balance speed and quality in delivery.

If you have the necessary technical and communication skills, we would love to hear from you.

Main Responsibilities

  • Build, manage and drive scalable campaign workflow deployment using Adobe campaign (v7 and standard).
  • Own the technical architecture for the migration project from ACS & Emarsys platform over to ACC V7.
  • Take a leading role in projects or other initiatives to ensure all requirements, including functional, integration, security, performance, quality, and operations are covered.
  • Ensure that the architecture requirements for the development, execution, and operations are implemented as designed.
  • Cooperate with other architects to ensure that the solutions and components work together to meet the objectives and work jointly to ensure collaboration between initiatives.
  • Lead the IT Architecture analysis, design, and implementation, and ensure that policies and standards are followed in respective area.
  • Validate requirements and obtain stakeholder buy-in for architecture designs.
  • Establish best practices for exceptional deliverability across multiple IPs and resolve any delivery & deliverability issues for email & push.
  • Monitor campaign activity to proactively identify problems, and measure brand/category/country performance. This monitoring is especially important in our peak period.
  • Contribute to our test and learn a strategy by leading ideation sessions.
  • Drive ongoing operational efficiencies through process optimisation, automation, and repeatable business rules.
  • Provide Adobe Campaign training to colleagues.
  • Governance of the campaign design and build on the Adobe Campaign platform.

Requirements

Minimum experience needed:

  • Significant experience working on an Adobe Campaign V7 and standard with an excellent understanding of data and database marketing (from client or agency environment).
  • Demonstrable hands-on Adobe Campaign Standard/V7 experience with complex projects.
  • Demonstrable experience of enabling CRM testing & optimisation though campaign builds.
  • Good understanding of designing and building complex lifecycle & data-driven campaigns.
  • Coding skills: NodeJs, SQL, JavaScript, HTML, CSS.
  • Real-time application integration (web services) experience with REST & SOAP API methodology.
  • Ability to bridge business & technical requirements to translate into a scalable campaign designs.
  • Develop functional/technical specifications documentation and write requirements, and training documentation.
  • Expertise and patience to be able to explain workflows to various groups with differing levels of data understanding.

Good to have:

  • Experience with agile methodologies.
  • Mobile app messaging experience.
  • Experience with AWS Technologies.
  • Experience with technologies and processes for content management systems, digital asset management software, web content management.
  • Experience working with web messaging push & SMS.
  • Adobe campaign developer & Architect certification.

Benefits

  • Annual Performance bonus.
  • 25 days of holiday a year (excluding public holidays) increasing by 1 day each year up to 30 days after 5 years continuous service.
  • 8 weeks out of the year to work working remotely abroad.
  • Healthcare, dental and life assurance.
  • Money Purchase Pension scheme with employer/employee contributions.
  • Season ticket loans.
  • Cycle to work scheme.
  • Credits to spend each year on company products.
  • Mental health and wellbeing support available 24/7.
  • Referral bonus when you bring your friends to join the team.
Location: London
Job type: Permanent
Emp type: Full-time
Salary: GBP £90,000.00

A leading marketing consultancy is looking for an Adobe Campaign Technical Consultant to play a key role in the design, implementation and ongoing technical support of Adobe Campaign, Adobe Target and other Adobe Marketing Cloud solutions.

This is a technical role which will requires a minimum of 18 months Adobe Campaign technical experience as a pre-requisite and involves using out-of-the-box functionality, alongside customisation, JavaScript, HTML, XML Web Services and database design to deliver cool integration and marketing automation projects.

Main Responsibilities

  • Implementation of marketing technology projects, including data integration, reporting, marketing campaigns and web applications in Adobe Campaign and Adobe Target
  • Acting as Lead Adobe Campaign Technical Consultant on a number of projects including deployment to client site for extensive periods.
  • Support the business lead in estimating the size of Adobe Campaign projects.
  • Provide training and support to clients in the UK, Australia and the USA.
  • Provide internal training on Adobe Campaign.

We have clients across many industries including Consumer Electronics, Financial Services, Publishing, Retail, Insurance, Travel and more. Although the majority of these clients are based in and around London, international/national travel will be required from time to time.

The Ideal Candidate

We are primarily interested in bright and articulate technical individuals who have experience working with Adobe Campaign, along with intermediate web development experience and well-rounded technical understanding to back this up.

Skills and Experience

  • At least eighteen months of experience delivering Adobe Campaign BAU or implementation projects.
  • Experience in the implementation and configuration of Adobe Target
  • At least a 2:1 degree or equivalent in a technology related subject.
  • Solid working knowledge of JavaScript, HTML, XML Web Services and database design.
  • Knowledge of the Adobe Campaign system upgrade process.
  • Experience of technical support to clients and internal teams.
  • Analytical thinker, with strong problem solving skills.
  • Good communication skills; with ability to articulate ideas, problems and technical solutions in a way that non-technical people can understand.
  • Ability to build rapport with clients.
  • Enjoy working in a team, where you can listen, contribute ideas and share responsibility and knowledge.

Benefits

A competitive salary linked directly with experience and how quickly you can be utilised within the team.

Every member of staff is automatically enrolled into a profit-based company bonus scheme

You will be entitled to 23 days holiday each year.

If you need more holiday that’s fine, just share your available days with you colleagues and make it up to them.

The office is based in London, walking distance from Southwark, Waterloo, Borough and Lambeth North.

Working hours are 9:00am until 5:30pm but in truth this will never happen - some days will be long, some days will be short, but all days will be rewarding.

All employees are automatically enrolled into our company pension scheme.

Other benefit schemes include local gym membership, cycle to work, childcare vouchers, online training and a travel card loan scheme.

Location: London, UK
Job type: Permanent
Emp type: Full-time
Salary: GBP £80,000.00