We are looking for an experienced Campaign Manager to join a well-established digital marketing agency and work with some of the world's biggest brands.

The successful candidate will be responsible for the successful delivery of creative and effective CRM campaigns which will influence customer behaviour, leading to unrivalled ROI. You will be expected to apply your CRM knowledge, customer-centric mindset and campaign technical expertise, to ensure projects are successful and profitable.

You should have an in-depth understanding of client strategies and data objectives related to CRM projects, as well as an understanding of budget and commercials attached to campaigns. You should also have a good understanding of the capabilities and requirements of CRM tool(s) and marketing platform(s).

Main Responsibilities

Responsibilties include segmenting data, setting up campaign flows, carrying out quality assurance, identifying and fixing bugs, and proactively monitoring the agency's platforms and servers. You will also be responsible for translating customer journeys and flow diagrams up to and including mid-level into campaigns within the CRM tool, as well as integrating personalised content and offers into your campaign designs.

Other responsibilities include:

• Demonstrating the ability to think laterally, identifying opportunities for improvements to deliver more effective campaigns.
• Taking ownership of your projects from a campaign perspective.
• Demonstrating a good understanding of budget and commercials attached to campaign projects.
• Understanding client's relational database structures, customer data and attributes used for your campaigns.
• Understanding the capabilities and requirements of the CRM tool(s) and marketing platform(s) used in your projects, enabling you to develop campaigns up to mid-level with minimal input required from senior colleagues.
• Translating customer journeys and flow diagrams up to and including mid-level into campaigns within the CRM tool.
• Integrating appropriately personalised content and offers, using third party systems and data where required, successfully in to your campaign designs.
• Uploading and testing Emails, SMS, Push with dynamic variants where required, for your campaign projects without bugs or errors.

Requirements

• Experience in using Braze, Adobe Campaign Classic/Standard or a similar CRM platform is essential.
• Good understanding of Email, web, push, app (detailed knowledge about customer behaviour & sufficient knowledge of User Experience to ensure solutions are workable).
• Understanding of customer lifecycles and journeys.
• A good understanding of affinity, loyalty, handling customer data.
• Good knowledge of the marketing technology landscape.
• Well organised and great attention to detail.
• Skilled in the use of MarTech software required for client projects; ability to use HTML editors and data flow software (e.g. Visio).
• Motivated to meet deadlines, as well as meet the highest standards - take responsibility for your own work, projects and deadlines.
• Competent use of internal software: Harvest, Trello, Forecast, etc. as well as Microsoft Office (or Google equivalents).

Benefits

• Hybrid environment
• 25 days’ annual leave plus a day off on your birthday, increasing by 1 day per annum at each year anniversary up to 30 days, plus bank holidays
• Summer and Christmas hours – finish 2.5 hours early one Friday per month in June, July, August and December
• Contributory company pension 4% employee 3% employer of total pay through salary sacrifice, escalating 1% each year following your 2nd anniversary, up to 8% employer contribution
• Bupa dental care
• Vitality health insurance
• Lots of social events, including Summer and Christmas parties
• Cycle to work scheme
• Employee Assistance Programme offered by Assured Health

A leading digital marketing agency, working with industry-leading brands such as Disney and McDonalds, is searching for a Campaign Executive to join their team.

The role will be essential for supporting the deployment of CRM campaigns and journeys on behalf of their clients, working alongside a team of experts that are using enterprise-level marketing technology platforms across multiple digital channels.

As an Executive, you will be a key part of a cross-functional client hub, taking a hands-on approach in their mission to create cutting-edge digital customer experiences and deliver exceptional campaigns.

You will be responsible for carrying out quality assurance on a high volume of campaigns to ensure that the right audiences are targeted, and tests are delivered to guarantee accuracy. As the gatekeeper, you will guarantee that all campaigns adhere to the highest quality assurance standards, and that projects progress on time, in the correct priority and according to an agreed schedule of work.

You will also be in charge of assessing upcoming workloads, resolving scheduling conflicts and aiding the team to improve their processes and efficiencies.

Main Responsibilities

• Work closely with the Hub Team to understand campaigns, objectives, reporting requirements and dynamic content/ variable data.
• Ensure projects are delivered on time in accordance with an agreed schedule of work.
• Create multi channel campaigns in the CRM tool.
• Upload HTML emails and/or push communications and sending tests.
• Quality assurance for campaign builds prior to deployment.
• Continually review and update the process to minimise errors and ensure accuracy and efficiencies.
• Proactively work with the team to monitor workload and priorities.
• Support the Campaign Manager in setting time and cost estimations for Client Services.

Requirements

Essential

• Excellent attention to detail and ability to work swiftly where time pressures exist.
• The ability to manage a high volume of work, to understand and spot issues early.
• A proactive approach - come to the table with solutions, a positive mind-set with problem solving abilities.
• Good communication skills - written and verbal so that any feedback is clear and understood.
• Day to day self-management of commitments and priorities, as well as accurate reporting on project delivery to the Hub team manager.
• A proactive mind-set, ability to share your ideas and flag your concerns.

Nice to have

• Good understanding of customer lifecycle and data driven campaigns.
• An understanding of relational databases.
• Any knowledge or experience on Braze / Adobe Campaign / Salesforce Marketing CLoud / Adestra.
• Good understanding of CRM and Marketing Automation tools.
• Experience working with Trello and Harvest (our internal project mgt systems but we will provide full training as part of onboarding).

Benefits

• 25 days’ annual leave, plus a day off on your birthday
• Summer and Christmas hours – finish 2.5 hours early one Friday per month in June, July, August and December
• Contributory company pension 4% employee 3% employer of total pay through salary sacrifice
• Lots of social events, including Summer and Christmas parties
• Cycle to work scheme
• Employee Assistance Programme offered by Assured Health
• IPA Membership
• Bristol Creative Industries Membership

A well-known global electronics company renowned for its innovation is seeking CRM Adobe Marketing Manager to help put data at the heart of marketing decision making, improving the ability to mine insights, personalise communication, and make messaging more relevant.

This role will support and implement the CRM Strategy as you manage, own and be responsible for driving innovation, consideration, growth and revenue. You will work within a campaign team, implementing CRM activity to generate awareness and sales through direct to consumer, operator and retail channels.

You will be responsible for ensuring both campaign-based and always-on activity is delivered on time, to budget, and exceeds our sales targets. As a CRM Expert, you will be an ambassador for customer marketing across the wider business, and be ahead of the latest trends across the CRM landscape.

Working closely across the IM team, as well as CRM agencies, you’ll be required to build strong relationships that ensure activity is continually optimised and improved - testing new ideas and initiatives rigorously, and presenting back plans and strategies to both their line manager and internal and external stakeholders.

We are looking for someone who is passionate about the customer, and ideally has experience working for a large brand leading in the digital space, who understands complex and fast moving environments.

The successful candidate will be able to fit seamlessly into the existing team, driving both product & retail activities forward to deliver both a higher quality experience for the customer and sales, enabling to further optimise our activity and technical solutions.

You’ll be joining a thriving, creative and diverse company full of opportunities, great people and an outstanding environment. You will have the opportunity to be a part of innovation that makes a real difference in the lives of millions of people worldwide. You’ll have opportunities for personal and professional development and unrivalled opportunities to learn and grow at every turn.

Main Responsibilities

This role is responsible for the execution of CRM strategy, campaign approach and execution for our IM Division; developing a 360° view of our consumers and owners, and using this data to develop valuable relationships with owners through CRM activities. This covers a number of key pillars:

CDM Strategy & Development

• Define and deliver the CDM strategy for our IM Division to improve retention and cross-sell revenues.
• Work with both Global teams (Big Data & CDM) and Divisional Marketing teams to execute effective Customer Marketing activities through Email & Push to improve retention, re-engage lapsed owners, and increase consumer lifetime value.
• Adhere to the contacts rules of how often we contact our customers and prospects, and for what reason; to sell, retain, inform, capture data.

CDM Campaign Development & Execution

• Develop and deliver effective CRM activities.
• Work with our retained CRM Agency to develop contact strategies for each customer segment and promotion.
• Work with brand and global teams to develop effective messaging and creative that fits with the brand, and will lead to relevant consumer action.
• Work with our retained CRM Agency to ensure campaigns are deployed to the right audiences, on time and on budget.
• Ensure campaigns are optimised continually based on data and insight, to improve overall performance for each division.

Lifecycle Marketing

Work alongside the IM Ownership team to better understand the consumer journeys for each, and respective pain points/moments of truth.

Develop effective automated lifecycle marketing across Push and Email, designed to improve the owner experience with Samsung, identify opportunities to cross-sell products, and increase customer lifetime value.

Campaign Reporting

Work together with internal teams to develop insightful and actionable post campaign reporting and analysis; with clear learnings and recommendations to optimise future activity.

Agency Management

• Act as key liaison with our CRM agency, directing them on projects, ensuring they hit relevant deadlines, and driving for results.
• Hold agency teams to account to deliver actionable CRM Strategy, developments against our core CRM projects to improve our ability to make our communications more relevant and effective, and ensure operational excellence.

Stakeholder management

Act as a CRM representative within internal meetings, liaising with members of the marketing and product teams on a regular basis. There will also be potential for face-to-face time with executive team members, updating them on key opportunities and seeking relevant approvals.

Skills and experience

• A customer marketing communications professional who has previously worked in a B2C consumer marketing environment.
• Proven understanding of best practice customer marketing and routes to market, and be commercially focused whilst putting the customer at the heart of every decision.
• Have outstanding communication & organizational skills enabling you to work effectively with stakeholders across our business as well as with external agencies
• B2B CRM experience also a plus.

What else will you need for this role?

• You will need a good knowledge of both CRM and retail marketing with demonstrable experience hitting commercial objectives - putting the customer at the centre of communications with a strong focus on delivery and attention to detail.
• You should have working knowledge of CRM tools, a good level of database marketing knowledge and be on top of the latest trends in the industry.
• Self- reliant, accountable, reliable and most importantly comfortable in a fast moving environment.
• Be able to present and influence at a senior level.
• You will be a great team player with leadership qualities, high levels of commitment, aspiration and adaptability.

Key competencies should include

• A university degree in business, marketing and/or retail.
• Demonstrable experience working in an operational role requiring technical knowledge and day to day project management skills, with evidence of successfully delivering & executing. marketing campaigns leading to commercial success.
• Passion for, and experience of working in a CRM role for an ecommerce-centric business or agency.
• Understanding of the consumer electronics / technology consumer online experience.
• Demonstrable expertise of digital tools & techniques and developing creative solutions.
• Proven project management skills - capable of delivering project plans, managing digital schedules across parallel projects.
• Ability to effectively manage agencies and to work in large cross functional teams.

Benefits

You'll benefit from a competitive pension contribution structure, a number of core benefits provided to offer security in relation to income and healthcare as well as a flexible benefits platform, giving you the choice to select a package to suit your personal circumstances.

We are looking for a passionate and experienced Insight Analyst to join a Data and Strategy Team within a leading digital marketing agency with ambitious plans.  Their clients include global brands such as Disney and McDonald’s.

This is a critical role as you will be part of a team that focuses on providing high quality campaign reporting and analysis for clients. You will collaborate with Client Services and Strategy Teams to create and test campaigns, report on KPIs, and develop frameworks of how this is communicated to stakeholders.

You will have the opportunity to work in a hybrid environment with 3 days in the office in central Bristol and 2 days remote.

You will be joining a company that is committed to creating a diverse and inclusive environment and is proud to be an equal opportunity employer.

If you are passionate about data and analytics and are looking for an opportunity to make a difference, we would love to hear from you.

Main Responsibilities

Campaign Reporting

• Being the voice of analytics in the production and evaluation of CRM campaigns.
• Recommending appropriate control group methodologies.
• Producing efficient, easy to read code to export data into reporting tools.
• Scheduling reports using the appropriate software.
• Maintaining the highest standard of data quality through subject expertise and spot checks.
• Working with developers to automate ongoing reports.

Campaign Analysis

• A/B variant testing.
• Creation of insight packs for campaigns.
• Involved in the delivery of campaign analysis, from brief to presentation.
• Presenting results to stakeholders of all seniority, with leadership support.
• Constructing analytical briefs from face-to-face meetings and written questions.
• Overlaying a commercial lens to the results, what do the results mean for the business?
• Creating engaging content that distils the relevant insights in a concise manner.

Ad-Hoc

• Targeting for campaign selections.
• Actively seeking opportunities for the business to add value through analytics.
• Keeping afloat of the latest analytics and machine learning techniques.
• Playing a key role in implementing new technologies and analytical methods.

Requirements

• Commercially aware - demonstrate an understanding of how insight can impact the bottom line.
• Self-starter - can deliver a project from start to finish with appropriate support.
• Deadline driven – factors in what’s needed vs. the time available.
• Strong communicator - both written and verbal.
• Attention to detail – confident in the insight they’re presenting.
• Curiosity – always asking why.
• Flexible – able to respond at short notice if the client’s need changes.
• Enthusiasm - an interest in the latest analytical and machine learning techniques.

Skills

• Experience of data visualisation and all things reporting.
• Knowledge of control group/fallow cell methodologies.
• Experience of working with retail datasets.
• Direct marketing analytics experience.
• 2+ years’ SQL coding experience (MySQL or equivalent).
• 2+ years’ experience of reporting using one of Data Studio, Tableau, Power BI.
• R/python experience preferable but not essential.
• Previous agency background a plus.
• Segmentation experience a bonus

Benefits

• Hybrid environment – 3 days in our central Bristol office / 2 days remote.
• 25 days’ annual leave plus a day off on your birthday, increasing by 1 day per annum at each year anniversary up to 30 days, plus bank holidays.
• Summer and Christmas hours – finish 2.5 hours early one Friday per month in June, July, August and December.
• Contributory company pension 4% employee 3% employer of total pay through salary sacrifice, escalating 1% each year following your 2nd anniversary, up to 8% employer contribution.
• Bupa dental care.
• Vitality health insurance.
• Lots of social events, including summer and Christmas parties.
• Cycle to work scheme.
• Employee Assistance Programme offered by Assured Health.
• IPA Membership.
• Bristol Creative Industries Membership.

All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability or age.

Permanent | Hybrid | Up to 80k

A leading global electronics company and one of the most admired and innovative brands in the world is looking to hire an Adobe Campaign Application Consultant. Working in a newly established Customer Data Management Team, you’ll operate in a fast moving and challenging environment. You work alongside an international team of experienced best in class professionals building, testing and launching our multi-channel marketing campaigns in Adobe Campaign platform.

Key Responsibilities

• Responsible for configuring Adobe Campaign in order to reflect to the platform the demands from customer
• Configuration includes: database revision, application re-configuration, custom report format creation
• Create and optimize advanced campaign and technical workflows ensuring the industry best practices are always met
• Collaborate with campaign operations manager, campaign manager and provide guidance for alternatives with regards to Adobe Campaign
• Communicate task timelines post the request has been allocated.
• Collaborate with relevant stakeholders, internal and external to ensure the committed timelines are met.

Skills & Experience

Essential

• 2 years’ experience in implementation/maintenance of Adobe Campaign solutions
• Proactive, independent, responsible attitude
• 2+ years of hands on Adobe Campaign experience
• Experience with both platform and marketing campaigns configuration
• Good knowledge in optimization techniques of application and handling big amount of data, marketing automation, segmentation and workflows
• Experience with XML, JavaScript and SQL
• Excellent written and verbal communication (clear, accurate, complete, actionable)

Desired

• Experience with, or in-depth knowledge of the consumer electronics industry
• Big brand experience
• Strong PowerPoint and Excel skills
• Global or European experience an advantage
• Issue resolution and escalation

Salary & Benefits

• Basic annual salary depending upon experience
• 25 days annual leave
• Up to 15% discretionary performance based bonus per annum (following successful completion of probation period)
• Defined Contribution Pension (up to 4% employee, up to 8.5% employer)
• Permanent Health Insurance
• Private Medical Insurance (starting from grade GL4)
• 4x Life Assurance
• £35 per month Flexible Benefits allowance (following successful completion of probation period), e.g. gym, travel insurance, life assurance, health assessment, dental insurance, etc.

A leading global electronics company is looking to hire a Campaign Manager to be a key liaison between their Campaigns Team and key stakeholders within their European client base. The role involves work in line with the overall strategy to devise and support digital campaigns. You will monitor performance of campaigns and identify improvements within the process flow.

The ideal candidate will have excellent communication, organisational and presentation skills and be able to explain the technical details of the rewards set up in a non-technical way to people outside the discipline.

You'll be a strategic thinker with strong knowledge of CRM and digital marketing, ideally with experience of working with Adobe Campaign, or similar cross-channel digital marketing solutions.  You will need to be comfortable working with data, and able to understand our data model.

Key Responsibilities

• Work with strategy and asset teams to design and develop campaign requirements.
• Coordinate campaign activity between European regions and head office.
• Providing campaign briefs and act as link between this team and wider clients.
• Coordinating Taxi (CMS) for communications.
• You will provide insights to help inform business decisions across European CDM division.
• You will work with marketing colleagues to develop and deliver insight centred on CRM targeting, personalisation, measurement and optimisation across multiple digital channels.
• You should be a self-starter, full of enthusiasm and highly collaborative
• You’ll be the ‘glue’ integrating technical operations efficiency with broader marketing strategy to help develop connected data-inspired CRM
• Collaboration is key to this role - you’ll be working closely with marketing colleagues, strategists, agencies and campaign delivery teams
• Interpret data, analyse results and provide ongoing reports
• Work with management to prioritize business and information needs
• Locate and define new process improvement opportunities

Skills & Experience

Essential

• 2+ years’ experience using Adobe Campaign Classic (v6/7)
• Proactive, independent, responsible attitude
• 2+ years’ background within an Adobe Campaign Operations role showing experience of best practice, client engagement…
• 3+ years Digital Marketing Experience
• Excellent written and verbal communication (clear, accurate, complete, actionable)

Desired

• Qlik data analytics experience
• Estimations and PM Methodologies
• Training experience
• Engagement with, or in-depth knowledge of the consumer electronics industry
• Big brand experience
• Global or European experience an advantage
• Issue resolution and escalation

Salary & Benefits

• Basic annual salary depending upon experience
• 25 days annual leave
• Up to 15% discretionary performance based bonus per annum (following successful completion of probation period)
• Defined Contribution Pension (up to 4% employee, up to 8.5% employer)
• Permanent Health Insurance
• Private Medical Insurance (starting from grade GL4)
• 4x Life Assurance
• £35 per month Flexible Benefits allowance (following successful completion of probation period), e.g. gym, travel insurance, life assurance, health assessment, dental insurance, etc.