CRM Product Owner (Contract)

London – Hybrid 2/3 days per week in the office

Circa £550 p/day Inside IR35

We are looking for an experienced CRM Product Owner to support a consulting client with a Digital Transformation project. Involving a multi brand multi region CRM migration project. The role is to interface between the consultancy and the client tech teams to define the product roadmap and support the roll out of the new systems.

The project will involve

• Product roadmap support, define strategic blueprint for CRM: Use cases, capability, architecture, operating model
• Delivering evidence via deployment within the exiting team and supporting tech to facilitate required changes.
• Overseeing definition of the product roadmap and defining requirements and specifications to ensure changes delivered by technical teams deliver the required solution

An ideal candidate will have extensive experience within the CRM Marketing Technology space as a product manager/owner and supported several transformation projects

Our client, a leading agency known for working with global brands, is seeking a talented and dynamic individual to join their innovative team. We're looking for a CRM Planner to play a pivotal role in developing and orchestrating CRM strategies, ensuring measurable ROI and client satisfaction.

Key Responsibilities:

• Demonstrate understanding of the client’s strategic goals and deliver communications plans across mid-level projects, optimising them against the client’s strategies.
• Write or provide input into briefs for mid-level projects, producing and presenting briefing documents with a clear strategic approach for creative and analytical teams.
• Display clear, practical knowledge of analytical approaches and methodologies, translating complex information into simplified explanations.
• Create compelling strategic narratives with support from the wider Strategy team, using data and insight at the core of the strategy.
• Input and support the development and ongoing optimisation of annual strategies/plans to deliver against client KPIs.
• Maintain collaborative relationships with agency stakeholders, providing support for team members in other disciplines.
• Own and maintain excellent client-agency relationships with stakeholders up to manager level.
• Support and contribute to conversations with an all-agency team and share discipline knowledge through key principles, industry updates, case studies, and education sessions.

Skills and Experience:

• Good knowledge of CRM principles, channels, and case studies, with a commitment to ongoing learning and growth.
• Excellent understanding of using data-driven insight and behavioral economics for developing strategies.
• Working understanding of Brand & Performance Marketing theories and data-driven CRM’s role within them.
• Ability to create compelling narratives utilising data and insights.
• Proficiency in Microsoft programs (Word, PPT & Excel) and Google Drive equivalents.

Benefits:

• Hybrid work environment – 2 days in the central Bristol office, 3 days optional office/home working.
• 25 days’ annual leave plus a day off on your birthday, increasing annually up to 30 days, plus bank holidays.
• Summer and Festive hours – early finish on Fridays in June, July, August, and one day in December of your choice.
• Contributory company pension scheme.
• Relocation package.
• Bupa dental care.
• Vitality health insurance.
• Social events, including Summer and Christmas parties.
• Cycle to work scheme.
• Employee Assistance Programme offered by Health Assured.
• IPA Membership.
• Creative Industries Membership.

If you are ready to be a part of a thriving agency, contributing to the growth and success of well-known, global brands, apply now.

Ready to apply?

Click the I'M INTERESTED button at the top of this page to log in or register.

We're seeking a skilled campaign executive who is ready to take that next step in their career to join a leading Digital Marketing Consultancy. In this role, you'll take charge of managing digital marketing campaigns across diverse channels, offering crucial support for campaign migration planning and delivering training sessions to clients on campaign management tools.

As a vital part of the Campaign Management Team, your primary objective will be to aid clients in acquiring, nurturing, and retaining customers through strategic customer journey planning, optimized marketing campaigns, and insightful customer analysis.

This is a hybrid role (2 days in office) based in London. The salary is between £35,000 and £40,000 and offers a 10% bonus as well as a comprehensive benefits package.

Main Responsibilities:

Collaborate within a dynamic team to segment data effectively, identifying and targeting specific audience segments for campaigns. Implement customer journeys using a variety of tools and features to schedule, automate, and trigger campaigns. Conduct quality assurance checks on campaigns and utilize analytics tools to generate comprehensive reports. Your meticulous attention to detail and adept multitasking abilities will be essential for success in this role.

Skills and Experience:

• Practical experience with at least one campaign management platform such as Adobe Campaign (Classic), Braze, Eloqua, or similar platforms.
• Proven track record in building and executing multi-channel campaign journeys, with the ability to analyse campaign briefs and interpret requirements effectively.
• Strong understanding of digital marketing principles, particularly in email, SMS, and push channels.
• Bonus Points for: Proficiency in data querying (SQL).
• Familiarity with Marketing Automation Software such as Adobe Campaign, Braze, Salesforce Marketing Cloud, Unica, Klaviyo, Eloqua, etc.
• Experience with other marketing tools like Adobe Target, Litmus, Google Analytics, Taxi, Moveable Ink.
• Knowledge of JavaScript, Liquid script, AMPscript, HTML, and CSS. (Bonus not a must have)

Ready to apply?

Click the I'M INTERESTED button at the top of this page to log in or register.