Job title: Campaign Executive
Job type: Permanent
Emp type: Full-time
Industry: Hospitality
Salary: negotiable
Location: Greater London, UK
Job published: 25/05/2021
Job ID: 33624

Job Description

CRM Campaign Executive (SFMC) | London

The Role:

We are looking for an experienced CRM Campaign Executive to join the CRM Systems team

  • At least 2 years experience in a similar role managing email campaigns and data analysis (Mobile campaigns a plus)
  • Experience using a market-leading Email platform desirable, such as Salesforce Marketing Cloud
  • Experience with Email & Mobile Studio, Journey, Content & Audience Builder (desirable)
  • Understanding of email marketing, using data and testing to optimise campaigns/journeys
  • Demonstrated experience in working with databases, data analysis, segmentation and email marketing platforms.
  • Excellent communication skills both verbal and written.
  • Advanced level of computer literacy in Microsoft packages, particularly in Excel.
  • Excellent team player, organisational and interpersonal skills.
  • Numerate with the ability to produce reports and derive valuable insights and analysis with suggestions for improving the existing campaign strategy.
  • Good knowledge of HTML, email creation and cross-device testing (desirable)
  • Knowledge/understanding of Salesforce will be a plus

Responsibilities:

Day to duties of the CRM Campaign Executive may include:

  • Build emails and mobile campaigns using email editor in the Marketing cloud
  • Manage and set-up all relevant CRM campaigns
  • Manage all reports relating to triggered, service and promotional comms and CRM activity to determine effectiveness - open, click, opt outs, sessions, revenue etc.
  • Establish email performance benchmarks, summarise key insights, and recommend actions to improve email performance
  • Create a testing plan to improve member engagement and produce a log of what works and what doesn’t
  • Work closely with the wider marketing team to coordinate on messaging across the business
  • Work within remote and agile teams
  • Ability to manage multiple campaigns at once at fast paced business
  • Effectively manage work and communication across multiple stakeholders, CRM and backend teams
  • Work closely with the Head of CRM and Project Manager to deliver campaign automation initiatives
  • Other internal tools you’ll be asked to use are: Jira, Trello
  • Able to work under minimal supervision, when required

Desirable Qualifications: (or keen to acquire)

  • Marketing automation certification(s) is desirable
  • Salesforce marketing cloud certification is useful; not essential

Benefits

  • Office treats
  • Networking event calendar for employees
  • Cookhouse & House Tonic (celebrating our passion for food. Monthly calendars for trips, training and events)
  • Fitness sessions
  • Private Healthcare
  • Life Assurance
  • Enhanced pension